With a reputation as a tough and critical journalist, Adrian is well-placed to train your executives on media strategy and how to handle all parts of today’s multi-platform journalism, having played leading roles in broadcasting and newspapers as well as in digital and social media reporting.
Since 2015 he has worked for the Thomson Reuters Foundation, training business executives to improve their presentation and writing skills. In 2017 he has been working regularly with doctors and senior medical stuff on NHS Leadership courses run by the respected Eden Partners. These also involve senior political figures.
“Adrian is a highly skilled and engaging communicator who is able to design and run dynamic and interactive media training sessions for a range of NHS leaders. He manages groups with integrity, experience and good humour which makes for a great learning environment, ” Catherine Eden of Eden Partners says.
“Adrian is equally at ease working with junior and very senior staff and can tailor his sessions to inform, challenge and stretch people, whatever their level of experience.”
Adrian’s experience in both text and audio-visual content is also invaluable in helping organisations to develop a social media and digital strategy to talk directly to the public and their clients.
Adrian has the wide-ranging experience, contacts and foreign language skills to help you make an impact with media campaigns in international and Olympic sport.
Adrian has been a well-known figure to key personalities within the Olympic movement and international sport for nearly 20 years. He was on first-name terms with former IOC President Jacques Rogge before he was elected in 2001 and first got to know the current President Thomas Bach in the early 1990s during his time as a foreign correspondent in Germany.
He has extensive contacts across the IOC and international governing bodies as well as across UK and London politics.
Adrian has reported on and analysed scores of Olympic bids over the last two decades. He has also been asked to provide both formal and informal media advice to bidding cities, including to Government Ministers from the UK during London’s bid for the 2012 Games.
A fluent French and German speaker, he is well known to the influential media consultants in the Olympic world such as Jon Tibbs at JTA and Mike Lee at Vero.